Branding, Logo Development, Web Design
Catalyst was engaged to establish a brand and marketing materials for The Knox, a new development in Knoxville, TN. After developing a name, logo, and marketing materials, Catalyst worked with the on-site team to collect 665 initial leads through social media, ad placements, email campaigns, and other marketing tactics. The property has continually surpassed leasing goals, including being 27.49% pre-leased as of December 4 — a huge leap from their goal of 10% by the end of 2015.
Rebranding, Logo Development, Traditional Advertising, Web Design, Social Media, Email
Upon acquisition of a property in Huntsville, TX, Catalyst was engaged to rename and rebrand University House Lake Road. Drawing upon cultural history and university demographics, Catalyst renamed the property, developed marketing materials, and launched a reveal party to introduce the brand in the market. The party resulted in 14 signed leases and 11 applications — a huge success for the typically late-leasing market. Since the grand reopening, the effective rental rate has increased 3% from $504 to $519, and the pro forma effective rate increased to $514.
Campaign, Video, Email, Social Media, Traditional Advertising
Catalyst created a campaign to encourage residents at 30 properties across the U.S. to renew their leases. Using print pieces, videos, emails, and social media, the campaign resulted in the top performing property receiving more than 200 renewal requests. Emails were sent to 28,531 unique recipients with an open rate of 59% and a click-through rate of 9.9%. These results both exceeded the industry average open rate of 21.83% and click-through rate of 2.1%. The portfolio saw an increase of 296 leases (+124%) over the previous year and is well ahead of their budgeted leasing goals.