As an Interactive Specialist for SEO, Alex comes to Catalyst with a wide range of digital marketing experience and a knack for social media. Just ask her Frenchie, Macaroni, for whom she’s grown quite the sizeable Instagram following. After receiving a degree in public relations from the University of Texas at Austin, Alex plugged in to the marketing and PR world for nonprofits like Susan G. Komen and the ZACH Theatre, where she managed social media, press and media outreach, and more.
Before joining Catalyst, Alex managed a broader range of digital marketing initiatives for Sonic Healthcare USA. Despite her success in digital marketing, Alex considers her greatest accomplishment to be starting a company with her mom, Stage and Craft, a blog and e-commerce store dedicated to helping teachers incorporate fine arts into their teaching plans and styles.
When Alex isn’t strategizing for the next digital campaign at Catalyst or capturing Macaroni doing something Insta-worthy, she’s probably on Pinterest or out shopping for new makeup. But with eyebrows that are always on fleek, we just can’t give her too much grief for that vice.