We are builders of powerful brands that can’t help but stick out. There’s a lot of noise out there, a lot of repetition. That’s
why we carefully craft brands that call to people, that people feel comfortable with, and make them feel at home.
Facebook Key In Student Housing
Catalyst was recently mentioned in a Globe St. article. Check it out here.
Transforming Social Media for the Senior Community
Problem: - Social media is ageist. Factoids: - 95% of 18-31 y/o are online. - 30% of 74+ y/o are online. - Older adult adoption of online has quadrupled since 2008. - 8% of seniors live at home and 27% of them live alone. - They fear moving into a facility more than death. Video: AARP - Jody Holtzman, SVP of Thought Leadership - 100 million people are seniors, a third of the U.S. Catalyst focuses on having seniors engage in social media: Seniors In Touch - Keeping Families Connected What they have learned about ways to transf...
Big Results on a Small Budget
Be Targeted Don't focus on customers that could use your product or are even likely to use your product. Focus on customers with problems your product can solve. When starting a business, ask your friends and family three people they would recommend that need your product. Sometimes your friends and family are not the right target demographic for your product. Treat Your Customers Special, Especially Your First Customers When you invest in your first customers as much as they have invested in you, you will find that they will remain very loyal. They so...
It’s A Minority Report World…And That’s A Good Thing!
Social + Local + Mobile The SXSW schedule defines this world as The combination of mobile + social + local is a powerful, yet misunderstood, communication channel. When people hear about it, they often conjure up a “Minority Report” world where companies track their every move to inundate them with marketing. And so they resist. The next-generation of SoMoLo, however, will delight people by providing highly targeted, context-rich communications that keeps the control in their hands. As mobile technology grows, we no longer will be wo...